Social Media Marketing per il Turismo

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I nostri Servizi di Social Media Marketing

[/vc_column_text][vc_custom_heading text=”Dalla Strategia alle Campagne PPC” font_container=”tag:p|text_align:center” use_theme_fonts=”yes”][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/4″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”20px” scene_position=”center” text_color=”dark” text_align=”left” bottom_padding=”6%” id=”services” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”20px” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/5″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][fancy_box box_style=”hover_desc” icon_family=”iconsmind” image_url=”4948″ hover_color=”accent-color” border_radius=”default” image_loading=”lazy-load” color_scheme=”dark” secondary_content=”” icon_iconsmind=”iconsmind-Bar-Chart” min_height=”500″ hover_content=”Analizzeremo i tuoi profili social per individuare le eventuali criticità e i passi successivi per andare incontro ai tuoi obiettivi”]

Social Media Audit

[/fancy_box][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/5″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” delay=”50″][fancy_box box_style=”hover_desc” icon_family=”iconsmind” image_url=”9417″ hover_color=”accent-color” border_radius=”default” image_loading=”lazy-load” color_scheme=”dark” secondary_content=”here’s some awesome text that would only be shown on hover” icon_iconsmind=”iconsmind-Wacom-Tablet” min_height=”500″ hover_content=”Dopo uno studio approfondito del tuo target di riferimento, ti aiuteremo ad individuare strumenti e contenuti per raggiungere i tuoi obiettivi di comunicazione sui Social Media”]

Social Media Strategy & Piano Editoriale

[/fancy_box][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/5″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” delay=”150″][fancy_box box_style=”hover_desc” icon_family=”iconsmind” image_url=”8530″ hover_color=”accent-color” border_radius=”default” image_loading=”lazy-load” color_scheme=”dark” secondary_content=”here’s some awesome text that would only be shown on hover” icon_iconsmind=”iconsmind-Idea-2″ min_height=”500″ hover_content=”Dai video alle card, ai contenuti aggiornati sul tuo sito, XeniaPro è al tuo fianco per la realizzazione di contenuti coinvolgenti da distribuire sui social”]

Creazione Profili & Produzione di Contenuti

[/fancy_box][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/5″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][fancy_box box_style=”hover_desc” icon_family=”iconsmind” image_url=”8928″ hover_color=”accent-color” border_radius=”default” image_loading=”lazy-load” color_scheme=”dark” secondary_content=”here’s some awesome text that would only be shown on hover” icon_iconsmind=”iconsmind-Sharethis” min_height=”500″ hover_content=”Per assicurarti che i tuoi contenuti raggiungano l’audience che desideri, ti supporteremo nell’impostazione delle campagne PPC, dal Business Manager per Facebook Ads e Instagram Ads alle altre piattaforme per la pubblicità sui social media di riferimento”]

Gestione Campagne PPC

[/fancy_box][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/5″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][fancy_box box_style=”hover_desc” icon_family=”iconsmind” image_url=”13708″ hover_color=”accent-color” border_radius=”default” image_loading=”lazy-load” color_scheme=”dark” secondary_content=”here’s some awesome text that would only be shown on hover” icon_iconsmind=”iconsmind-Bar-Chart” min_height=”500″ hover_content=”Preferisci creare una strategia Social in piena autonomia? XeniaPro è a tua disposizione per la realizzazione di un percorso di formazione personalizzato per supportarti nella realizzazione autonoma di strategia di social media marketing, piano editoriale e contenuti.”]

Formazione nel Social Media Marketing

[/fancy_box][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” bg_color=”#ffffff” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”3%” bottom_padding=”3%” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”Ci hanno scelto” font_container=”tag:h2|text_align:center” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][divider line_type=”No Line” custom_height=”30″][divider line_type=”Small Line” line_alignment=”center” line_thickness=”1″ divider_color=”default”][clients columns=”6″ hover_effect=”greyscale_to_color” additional_padding=”none” carousel=”true”][client image=”15458″ title=”Client” id=”1602139906147-9″ url=”https://venicecitytours.it/” name=”Venice City Tours” tab_id=”1602139906148-4″][/client][client image=”8094″ title=”Client” id=”1602139906316-4″ url=”https://www.findyouritaly.com/” name=”FindYourItaly” tab_id=”1602139906317-4″] [/client][client image=”15455″ title=”Client” id=”1602139906438-8″ url=”https://www.slowdays.it/” name=”Slowdays” tab_id=”1602139906439-6″][/client][client image=”15464″ title=”Client” id=”1602139906555-3″ url=”https://www.progettoartes.it/” name=”Artès” tab_id=”1602139906556-3″] [/client][client image=”15470″ title=”Client” id=”1602139906667-7″ url=”https://www.chromaitaly.com/” name=”Chroma Italy” tab_id=”1602139906667-9″] [/client][client image=”15443″ title=”Client” id=”1602139906782-0″ url=”https://www.amazing-italy.com/en/” name=”Amazing Italy” tab_id=”1602139906783-0″][/client][client image=”15461″ title=”Client” id=”1602139906900-6″ url=”https://youlocalrome.com/” name=”You Local Rome” tab_id=”1602139906901-0″][/client][client image=”15467″ title=”Client” id=”1602139907025-5″ url=”https://www.bitesp.it/” name=”BITESP – Borsa per il Turismo Esperienziale” tab_id=”1602139907026-1″] [/client][client image=”15476″ title=”Client” id=”1602139907138-4″ url=”https://stippelliviaggi.it/” name=”Stippelli Viaggi” tab_id=”1602139907138-10″][/client][client image=”15446″ title=”Client” id=”1602139907250-1″ url=”https://madonieholidays.it/” name=”Madonie Holidays” tab_id=”1602139907251-7″][/client][client image=”15449″ title=”Client” id=”1602139907364-9″ url=”https://mynatour.org/” name=”MyNatour” tab_id=”1602139907365-2″][/client][/clients][/vc_column][/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” column_margin=”default” bg_color=”#ffffff” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”padding-10-percent” column_padding_position=”all” background_color=”#f4f4f4″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/1″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][vc_custom_heading text=”Creatività, expertise e coerenza” font_container=”tag:h5|text_align:left|color:%23bfbfbf” use_theme_fonts=”yes” css=”.vc_custom_1585908810689{margin-bottom: 10px !important;}”][vc_custom_heading text=”Cosa significa fare Social Media Marketing nel Turismo?” font_container=”tag:h2|font_size:40|text_align:left|line_height:50px” use_theme_fonts=”yes”][vc_custom_heading text=”Il nostro team conosce le necessità promozionali delle imprese turistiche come la tua: con una strategia coerente e personalizzata, potrai generare brand awareness, migliorare il coinvolgimento dei tuoi follower e aumentare le prenotazioni dirette anche dai Social Media.

Come?
Aiutandoti nella:” font_container=”tag:p|text_align:left|color:rgba(10%2C10%2C10%2C0.6)” use_theme_fonts=”yes”][fancy-ul icon_type=”standard_dash” color=”Accent-Color” alignment=”left” spacing=”default”]

Definizione degli obiettivi
Creazione dei profili sui migliori social network
Sviluppo e gestione di un piano editoriale
Gestione delle sponsorizzazioni – Facebook Ads
Analisi delle performance e insight periodici

[/fancy-ul][nectar_btn size=”jumbo” button_style=”regular” button_color_2=”Accent-Color” icon_family=”default_arrow” url=”https://xeniapro.com/contatti/” text=”Contattaci” css_animation=”zoomIn”][/vc_column_inner][/vc_row_inner][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”5507″ enable_bg_scale=”true” column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][/vc_column][/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”15682″ enable_bg_scale=”true” column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][/vc_column][vc_column column_padding=”padding-10-percent” column_padding_position=”all” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/1″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][vc_custom_heading text=”Lascia che gli utenti si innamorino delle esperienze che offri” font_container=”tag:h5|text_align:left|color:%23bfbfbf” use_theme_fonts=”yes” css=”.vc_custom_1598353360125{margin-bottom: 10px !important;}”][vc_custom_heading text=”Perché investire in Social Media Marketing?” font_container=”tag:h2|font_size:40|text_align:left|line_height:50px” use_theme_fonts=”yes”][vc_custom_heading text=”XeniaPro offre un ampio spettro di servizi per guidarti nella realizzazione di una strategia di Social Marketing realmente efficace e unica, dedicata a te che lavori nell’entusiasmante mondo del turismo. Ma perché dovresti investire in questa direzione?” font_container=”tag:p|text_align:left|color:rgba(10%2C10%2C10%2C0.6)” use_theme_fonts=”yes”][fancy-ul icon_type=”standard_dash” color=”Accent-Color” alignment=”left” spacing=”default”]

I contenuti sono il driver fondamentale della prenotazione di viaggi (WeRoad)
Il 74% dei viaggiatori utilizza i Social Media durante il viaggio (Martech Zone, 2018)
Complessivamente, il 60% dei viaggiatori utilizza i social media per mostrare le foto delle vacanze, un numero che raggiunge il 90% per i Millenials (MDG Advertising, 2018)
Nel 2023, Instagram dovrebbe raggiungere 120,3 milioni di utenti attivi mensili solo negli Stati Uniti, in aumento rispetto ai 107,2 milioni di utenti nel 2019 (Statista, 2020)
LinkedIn è la seconda piattaforma di social media più popolare utilizzata dai marketer B2B, dopo Facebook (Statista, 2019)

Perchè XeniaPro per il Social Marketing turistico

[/vc_column_text][vc_custom_heading text=”10+ Anni di esperienza alle spalle a tua completa disposizione” font_container=”tag:h5|text_align:left” use_theme_fonts=”yes” css_animation=”fadeInUp”][/vc_column_inner][/vc_row_inner][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/2″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_icon icon_family=”iconsmind” icon_style=”soft-bg” icon_color=”Accent-Color” icon_padding=”15px” icon_iconsmind=”iconsmind-Diamond” icon_size=”36″ margin_top=”20″][vc_column_text css_animation=”none” css=”.vc_custom_1581688836749{margin-bottom: 15px !important;padding-right: 20px !important;}”]

Specializzazione

[/vc_column_text][vc_custom_heading text=”XeniaPro è la prima agenzia di Web Marketing turistico specializzata nel segmento delle experience” font_container=”tag:p|text_align:left” use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1583850747529{padding-right: 13% !important;}”][nectar_icon icon_family=”iconsmind” icon_style=”soft-bg” icon_color=”Accent-Color” icon_padding=”15px” icon_iconsmind=”iconsmind-Search-People” icon_size=”36″ margin_top=”20″][vc_column_text css_animation=”none” css=”.vc_custom_1581688941532{margin-bottom: 15px !important;padding-right: 20px !important;}”]

Personalizzazione

[/vc_column_text][vc_custom_heading text=”Ogni corso di formazione di XeniaPro è appositamente creato per rispondere alle tue esigenze di apprendimento e raggiungere i tuoi obiettivi” font_container=”tag:p|text_align:left” use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1581688986205{padding-right: 13% !important;}”][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/2″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_icon icon_family=”iconsmind” icon_style=”soft-bg” icon_color=”Accent-Color” icon_padding=”15px” icon_iconsmind=”iconsmind-Repeat-3″ icon_size=”36″ margin_top=”20″][vc_column_text css_animation=”none” css=”.vc_custom_1583852368646{margin-bottom: 15px !important;padding-right: 20px !important;}”]

Flessibilità

[/vc_column_text][vc_custom_heading text=”La nostra struttura estremamente elastica ci consente di offrirti una piano di web marketing dinamico” font_container=”tag:p|text_align:left” use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1583857963402{padding-right: 13% !important;}”][nectar_icon icon_family=”iconsmind” icon_style=”soft-bg” icon_color=”Accent-Color” icon_padding=”15px” icon_iconsmind=”iconsmind-Target” icon_size=”36″ margin_top=”20″][vc_column_text css_animation=”none” css=”.vc_custom_1581688891520{margin-bottom: 15px !important;padding-right: 20px !important;}”]

Less is More

[/vc_column_text][vc_custom_heading text=”Il nostro approccio è estremamente pratico: non ti proponiamo quello di cui non hai realmente bisogno” font_container=”tag:p|text_align:left” use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1581688903873{padding-right: 13% !important;}”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” equal_height=”yes” content_placement=”top” column_margin=”default” bg_image=”15085″ bg_position=”left top” bg_repeat=”no-repeat” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”10%” bottom_padding=”6%” color_overlay=”#4f5459″ overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-3-percent” column_padding_position=”right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/4″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text css_animation=”none”]

Trasforma oggi i follower in prenotazioni dirette con i Social

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Il 51% dei viaggiatori indica l’esperienza degli ospiti sui social come fattore determinante nella scelta dell’hotel

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Instagram e Facebook continuano ad avere il numero di utenti online più attivi! Si stima che ben il 70 % degli utenti acceda a Facebook almeno una volta al giorno, accompagnato dal 59% di Instagram.

Social Media Marketing per imprese turistiche

Pensi sia arrivato il momento di sfruttare maggiormente la visibilità della tua struttura turistica, mostrando in maniera più facile tutti i confort che puoi offrire?

Aumenta il numero delle tue prenotazioni attraverso l’utilizzo appropriato dei Social Network!

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#1. Creazione dei profili sui migliori social network

In base ad una analisi personalizzata, che tu sia un tour operator, un B&B o un hotel, verranno accuratamente selezionati i social network più adatti alla tua nicchia di viaggiatori, per partire alla grande con la tua presenza sui social!

#2. Creazione e gestione di un piano editoriale

Dove è più opportuno pubblicare contenuti, e quando?

Stilando un preciso e puntuale piano editoriale, potrai sfruttare al meglio la visibilità della tua attività ed ottenere maggiore successo!

Viaggiatori da ogni parte del mondo aspettano solo di essere trovati!

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#4.Gestione delle sponsorizzazioni – facebook ads

Quando le tue pagine social iniziano a decollare, perché non dargli un’ulteriore spinta per raggiungere esattamente chi vogliamo nel posto giusto?

Possiamo aiutarti ad aumentare la conversione dei viaggiatori interessati in clienti effettivi!

#5. Analisi delle performance e insight periodici

Stiamo andando nella direzione giusta?

Per aiutarti a raggiungere i tuoi obiettivi strategici è fondamentale saper valutare le performance delle azioni intraprese sui tuoi social network.

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Il team di XeniaPro è qui per aiutarti con la miglior offerta di servizi:

Pacchetto Social Start up

…partiamo dalle basi! Ti offriamo:

Introduzione ai social con formazione
Creazione dei profili
Consulenza all’account proprietario e supporto per la gestione del piano editoriale
Pubblicazione di 2 o 3 post settimanali con contenuti concordati con il cliente

Pacchetto Social Pro

…non hai tempo? Fai crescere sempre di più i tuoi Social! Ti proponiamo:

Creazione e gestione di un piano editoriale
Pubblicazione di 1 post giornaliero sui diversi social con contenuti concordati con il cliente
Gestione delle interazioni & Customer service
Analisi delle performance e insight periodici
Creazione di grafiche ad hoc per garantire una maggiore interazione e personalizzazione
impostazione audience/retargeting

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