Tourism Marketing News, Trends and best practices for Tours and Activities providers

Discover market-focused and culturally-aware marketing strategies to boost your direct bookings

marketing turisticoCase StudiesTravel Marketing
March 7, 2023

Travel Marketing Performance – How to boost sales with PPC

How to boost your Travel Marketing Performance? How to increase sales with PPC? Today we would to talk about this marketing opportunity and bring you a successful case study,…
Turismo enogastronomicoNews
March 7, 2023

Italy Food (and Wine) Tourism Travel Trends

Italy Food (and wine) tourism was one of the main topics discussed at the Bit Talks, during the BIT Exhibition in Milan. Roberta Garibaldi, professor of Tourism Management at the…
Case StudiesNews
February 16, 2023

Content Marketing and Localization in the Tourism Industry. An interview with Shari

Let's get to know Shari, Content Marketing Manager at XeniaPro. As Italian-German language professional, she lends her voice to help tourism SMEs, start-ups go global and address their audience through…
content marketing turisticoNewsTravel Marketing
February 9, 2023

ChatGPT and Travel Marketing: focus on SEO and Content

By now it is on everyone's lips, ChatGPT is a real revolution that we have witnessed with our own eyes. I think for every one of us who has tested…