Selling Experiences, Not Just Services When you’re offering tours and activities, you’re not just selling a service — you’re promising an experience. And for an experience to be truly desired,
AI in tourism is transforming how travel is planned, booked, and sold—discover the top trends shaping the future of experiential tourism. The experiential tourism industry is no longer a niche—it’s
Recap This article explores how influencer marketing is transforming the tourism sector. Based on the “Influencer Marketing Report May 2024” by Djanan Kasumovic, we will examine key strategies, challenges, and
Creating compelling tour and activity descriptions is essential for attracting potential customers and converting them into bookings. A great description should capture attention, spark imagination, and provide all the necessary
An introductory statement before delving into Tourism Marketing. “International tourism is on track to recover almost 90% of pre-pandemic levels by the end of this year”, so to the latest
Google Things to do is a feature that opens up a vast audience of potential customers actively searching for experiences, tours, and activities. In the ever-expanding digital realm dominated by
Outdoor tourism emerges as a market and traveler response to years of pandemic-induced restrictions. In 2023, tourists seek the indulgence of breathing pristine air amidst the Dolomites or falling asleep
For individuals employed in the tourism industry and aiming to attract international tourists, the crucial moment has undeniably arrived when the necessity to “translate” their website becomes apparent. This endeavor
The travel industry is poised to undergo a significant transformation in the forthcoming years. The emergence of artificial intelligence (AI) presents boundless possibilities for both travelers and tour operators. This
In this blog post, we will dive into the best CRM for Travel Agency & Tour Operator. In today’s highly competitive travel industry, relying solely on a computer with internet
In this article, we present a collection of Italian and international data regarding the current state of tourism trends and recovery. After a period of uncertainty spanning several years, the
Airbnb Experiences, a long history with several twists and turns. Recently, Airbnb paused the Experiences section, that is, the section dedicated to tourist activities and experiences offered by hosts. This
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